”As transport systems become more digitised, physical mobility and digital transactions will not only be alternatives but will also complement each other. The emergence of new service markets will be accelerated by the declining appeal of car ownership and the rapidly advancing automation in transport. The customer will have a stronger role, becoming ever more closely involved in designing and developing the services. The increasing utilisation of data and the development of advanced ICT solutions will also improve traffic flow, enhance safety and advance the ecofriendliness of transport, and will therefore help meet the traditional challenges encountered in transport policy.” – Finnish Ministry of Transport and Communications – Futures Review 2014
Open data opens the way for developing innovative and efficient methods for planning. Gathering real time transportation data on mobile devices already makes it possible to create real-time traffic condition services and traffic incident analyses. Data gathered directly from the user promises immense possibilities in the future.
Increasing information emphasises the meaning of expertise and requires an ability to separate the relevant from the irrelevant. Strafica has combined the knowledge of our seasoned experts to the next generation’s skills in digitalisation and information processing. This alliance has allowed us to develop data gathering methods based on mobile technology and digitalisation, and create effective methods for processing transportation, land use, and socioeconomic data into forms that are useful in planning.
Modelling transit on an individual basis changes our perception on the level of detail in transportation planning. An issue of transportation planning has been thinking based on averages. This has complicated dealing with things such as trip chains or the relationship between land use and transportation.
Our individual-based BRUTUS simulation model has allowed us to bring new dimensions to planning, especially when planning concerns walking and cycling, thousands of different trip chains or new implementations of highly personalized Mobility as a Service (MaaS).
Third party software:
Methods developed by Strafica: